That means he promised to do a live workout on YouTube every working day that families could participate in to stay fit during the lock down. Which then lasted 18 weeks… But Joe Wicks did the workout every day. That was picked up by the media and on the most watched day, 950,000 people watched his live stream. A world record and many more fans. The secret behind Joe Wicks’ success: 2 ingredients Those who have only recently discovered Joe Wicks will see a content machine with an entire team behind it. Still, he started out as a loner. So what makes his content strategy successful? Besides the fact that he was one of the first to embrace the short video format, 2 ingredients play the leading role.

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First of all, he was super consistent with creating and publishing his content. Even when he still had few followers and viewers and had the feeling to do it for Jan with the short last name. Eventually his audience grew. The second was his passion. He thinks sports and workouts are the best there is and really wants people to have a healthier lifestyle. You can see that passion in Cameroon Phone Number everything he does, he clearly has fun making videos and that makes him authentic. Ultimately, though, the success of his content revolves around combining that authenticity with consistent execution. Book Marketing Socrates on Sneakers Elke Wiss published her book Socrates on Sneakers in March 2020 , a philosophical guide to asking good questions.

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The book became a bestseller and came in at number 1 in Management, was nominated as Best Spiritual Book 2021 and received a lot of media attention. The result is that almost 80,000 copies have been sold and that counter will continue for a while. This is an exceptionally great success for a Dutch non-fiction book. The marketing of the book therefore already started while writing, because already during writing she shared a large part of the content of the book and shared experiences during the writing process. She did this through blogs and social media posts among other things. She receiv many reactions to that content. Which she could partly use in her book. She also made a website for the book with several free downloads.

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