One of the promotional seasons that have quickly gained relevance among mexican consumers is undoubtedly the hot sale. A series of promotions that, in essence, seek to promote online shopping have become a great hook for brands, which in past editions have benefited greatly. In fact, during the first day of the event, the visits to e-commerce sites and stores increased 61.53 percent compared to a normal day. However, although for brands and retailers the hot sale (held between may 28 and june 1) is a great window and opportunity to improve their sales performance, the reality is that for the consumer, the benefit seems less and less. During the first day of this promotional season, the term #hotdays was placed within the topics of conversation on social networks. Said sponsored label added -up to the measured day of monday- 18 million 595 thousand 944 impressions as well as 7 million 117 thousand 584 accounts reached.
The Hashtag Has Been Used by Brands to Give Reach to Their
Offers; however, it has also been used by consumers to denounce bad practices, labeling errors and alleged abuses by companies that claim to offer discounts, which in reality are just movements that do not offer benefit to Sri Lanka Whatsapp Number Marketing Lists the final consumer. From a refrigerator that was “Reduced” from. “42,199 to 42,199 pesos” to sneakers that were on. Sale before the start of the hot sale and are now. Offered at a higher price the complaints are diverse. The phenomenon recalls what happened in other. Promotional moments such as the good end. An event that only in its 2016 edition. Received 700 complaints before.
Profeco for Inconsistencies in Prices and Alleged Deception by
Brands although it is true that these types. Of initiatives are a great effort to motivate sales. And position new forms of commerce the reality. Is that they lose all their value when. Brands mistakenly join them. The lack of detail in each promotion as well. As the apparent intentions of increasing. The price to always get the same benefit do. Not favor the initiative which translates into. The opposite effect that alienates the. Consumer not only in this promotional season.