This means that campaigns that are triggered on the basis of an open or non-open no longer work properly. And that the activity of your database is no longer pure. Do you use real-time content? Then be aware that it will not be loaded for Ecuador Phone Number List Apple Mail app users who have ‘protect’ active. By being well prepared for this change, you can minimize.
Content Marketing its impact
What can you do now to prepare? The first step you can take as an email marketer: start an impact study to map out all possible bottlenecks. That way, you’ll have a better idea of the potential impact Apple Mail Privacy Protection could have on your email campaigns. The impact can differ per organization. The following questions will help you with this: What percent of your database uses the Apple Mail app?
Within which email campaigns is the open rate conside the most important metric? In which tests is the open rate a decisive metric? Think, for example, of subject line A/B tests. Which journeys set up on the metric whether or not they are open? Think, for example, of reminders and reactivation campaigns.