Adding an influencer to marketing efforts can be a good decision that brings great rewards for any company, after all, we know that in countries like Mexico, Internet personalities have 74 percent more credibility when recommending brands or products. However, the growth that this tactic has had makes it increasingly difficult to find suitable influencers from various perspectives, such as the economic one, therefore, figures such as the micro-influencer become more relevant. Its power of influence can be equal to or even better than that of a large one, as highlighted by a study by the firm Experticity, 82 percent of consumers are more likely to act on the recommendations of a micro-influencer.
To a macro-influencer they are more profitable. Authentic and the campaigns are easier to execute, therefore, we share 3 tips that can be of help if you decide to work.
Hand in Hand With a Macro-influencer. Micro-influencer:provides
A platform for content If your work with smaller. Influencers involves the generation of certain. Content such as blog posts. Videos or images it is recommended that you. Consider a good space in addition to the one. Where they are placed natively to collect all. That work and that the easier access for consumers. The main reason why this is recommended is because, being micro-influencers, their reach is shorter and you may need more than one to Buy New Zealand Whatsapp Numbers work with your brand. Having a rendezvous point will improve those ranges. Get creative with content. The generation of campaigns with. Micro-influencers implies that the work for. The generation of content is done in cooperation. The main recommendation is not to limit yourself only to what this new partner generates.
You Should Also Work Hand in Hand With Technological Tools and
The company’s own efforts to make the content more effective, more diverse and original. Work promotions hand in hand with micro-influencers Ultimately, the reason you should consider working with your influencers alongside other promotional campaigns is in the data. As highlighted by a Twitter investigation. Influencers can increase the purchase intent. Up to 2.1 times however when this effort is. Combined with a brand campaign.