But how do you make good advertisements? The main thing is to test a lot. I have listed a number of points that your advertisements must meet in any case. Keep in mind that not Benin Phone Number every business or customer is the same. This is also reflected in the A/B tests we do. What goes smoothly for one Benin Phone Number company does not guarantee success for another company. But there are factors that you can influence.
Your advertisement must
Your advertisement must comply with this 1. Keep it short The concentration span of humans is getting shorter and shorter. As marketers, we have to take this into account. It Benin Phone Number used to work well if you advertised a 15 to 30 second video, but today you don’t want a video ad to last longer than 15 seconds . In fact, after testing with several customers, it often turns out that 5-second videos provide the best results. That means that the message of your video should already be clear in the first 3 seconds. Do you still want to advertise Benin Phone Number with a longer video.
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Then make sure that the message is clear in the Benin Phone Number first 3 seconds, so that the viewer can decide to watch the rest of the video afterwards. 2. Create multiple formats As I mentioned before, it is now common to use multiple placements. However, it doesn’t look pretty if you use a square image in a Story of Reels. Therefore make sure that you supply a different format of the creative you want to Benin Phone Number use for each placement. Keep in mind that you have no text in a Story format, so make sure that your message in the creative is also clear Benin Phone Number without a headline and text.