Major advertising platforms are increasingly becoming a black box for advertisers . Previously, you segmented different audiences and placements to see where you achieved the best results. This allowed you to allocate budgets and determine which audiences had the best interactions Belarus Phone Number  with your brand. But nowadays the best strategy is to select all placements, target larger audiences and let the platforms divide the budgets themselves. As a result, we have less and less insight into which target groups work best. We run into a problem, because how can we still influence the results of our campaigns? The answer summed up in one word: creatives . In this article I explain why.


Put quality first Belarus Phone Number

As a marketer you have to constantly adapt Belarus Phone Number to the platforms you use. Currently, social media platforms determine your bid in the auction based on the Quality Score. The platforms provide a good user experience, so that preference is given to advertisements that contribute to this. Based on the Quality Score, the platforms determine whether your ad will be shown to the most interesting people within your targeting.

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Fantastic Feature Belarus Phone Number

If your Belarus Phone Number  creatives (photos, videos, sound clips, and other content types) are of high quality, the algorithm will show you ads for a lower cost. Even when you bet competition with a higher bid! The positive consequence of this is that your ads generate a lower cost per conversion. As a result, it has become increasingly important to test which ads lead to a lower cost per conversion. The most impact on campaigns and results, therefore, lies with the optimization of the advertisements and the creatives. If you do this right, it will also affect the performance of your company.

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