Another challenge is keeping up with the latest trends in educational technology. Rapid changes in the way consumers learn new information mean businesses must continually update their e-learning content.
It can be a difficult and expensive task, especially for businesses already struggling to keep up with the pace of change.
Finally, businesses need to consider how they’ll distribute their educational content once it’s been create. With so many different options available, deciding which platform or format is right for your business can be difficult.
You want to create content that not only meets the needs of your audience but also ranks high on search engines. You want to provide the correct information at the right time, which is what today’s consumers are looking for.
So, let’s carry on.
You may think of relevant content in two different buckets:
The first is topically relevant content. It is the kind of content focus around a particular keyword or phrase, or set of keywords and phrases, that people actively search for.
So, if you imagine somebody going to Google and typing in “How do I start a blog,” that would be an example of a question for which you might want to create topically relevant content.
You can think of the second bucket as contextually relevant content.
It is the kind of content that’s not focused on particular Sales Directors Email Lists keywords or phrases people are searching for but around fit into the specific context in which your audience consumes information.
So, for example, if most of the people who read your blog do so through an RSS reader like Feedly, then contextually relevant content might be things like how-to articles or listicles or anything else that’s easily consumable in that format without having to click through to your website.
If, on the other hand, most people who read your blog visit your website directly, then contextually relevant content might be in-depth case studies or something else that would be more engaging.