Screenshot of news item Arie Boomsma Source: Mediacourant.nl For example, look at the above message. The title suggests that you can read in the article what time Arie Boomsma opens his diary, but that information is not in the article . And the picture? It has nothing to do with the content of this article, but comes from a video that Boomsma shared months earlier. An incorrect connection is often used to attract attention, including by marketers. The target audience is deliberately misled in the hope that they will open the content. It may not be neat, but there is usually no malicious intent behind such an incorrect connection. 3. Misleading Frame In a misleading frame ( misleading content ) information is shared unilaterally in order to frame something or someone in a certain way.
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There is often nothing wrong with the information itself. But the problem is, the information doesn’t tell the whole story. Or that it is (consciously or unconsciously) misinterpreted. The misleading frame often popped up during the corona crisis, for example in the discussion about vaccines. Science journalist Maarten Keulemans often speaks out on Twitter Netherlands Phone Number against this kind of fake news. For example, in the tweet above, he debunks the message that the Pfizer vaccine is deadly. The message comes from an official scientific study. Nothing fake about it. But it’s not the whole story. That same study says no deaths in the study group were related to the vaccine. But that does not tell the person who shares the original message. In this way, correct information can also mislead.
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Screenshot of Abbie Richards’ Tweet about fake news This happens a lot with social media content surrounding the Russian invasion of Ukraine. 2021 has been reused in more than 13,000 TikToks in recent weeks in combination with other videos. This way everyone can pretend they are in the middle of the war. 5. Deceptive Source The next form of fake news involves the source of the information. At the deceptive source ( imposter content ), malicious distributors of fake news pose as reliable sources. As a result, the misleading information can still come across as reliable to some people. Screenshot of fake news website ‘De Telegraaf’ For example, look at the screenshot above of a website that pretends to be De Telegraaf. The post states how Jort Kelder earns hundreds of thousands of euros by investing in Bitcoin.