Successful content isn’t just about writing what YOU think is important or interesting. It’s also about writing what YOUR AUDIENCE finds important and interesting. That means understanding their needs and creating content that meets those needs. It must answer the questions they’re asking, solve the problems they’re facing or provide them with new insights on topics they care about.
The best way to do that is to get to know your audience as well as you can. That means listening to what they say, reading what they write, and observing their behavior.
Uniqueness in execution and voice
The web is a noisy place. If you want to be heard, you must have a point of view that sets your content apart from the rest of the noise.
Uniqueness in execution is the idea that your content should be doing something no one else is doing or at least doing it in a way that’s different from everyone else. It could be the format you use or the topics you cover.
Uniqueness in voice means your content should have a unique perspective or angle. It should sound like no one else out there. It could be anything from the tone you use to the stories you tell.
Good research is thorough, complete, and comprehensive. It anticipates objections and attempts to disprove them.
Your research must understand different Marketing Directors Email Lists viewpoints and data and deepen one’s analysis. It means going beyond regurgitating what others have already said and adding your original analysis and insights.
In an era where we can get news and information instantly, our content must be up-to-date. That doesn’t mean that every piece of content needs to be breaking news, but it should be timely enough that it’s still relevant to the readers’ current interests and concerns.
You must regularly update and republish old articles with new information. A good rule of thumb is to update an article at least once every six months, but more frequently if the topic is time-sensitive.