The basic principles for writing effective headlines are essentially the same whether you are writing for Madison Avenue, a small-town newspaper, or a direct mail package.
The following are some tips for writing headlines that will grab attention.
If you’re not interested in what you’re writing, it’s unlikely that anyone else will be either. So choose a topic you’re passionate about and let that enthusiasm shine through in your writing.
- Use strong, active verbs (Examples: accelerate your Purchasing Directors Email Lists business growth; harness the power of data; optimize for success; generate more leads; reduce your carbon footprint; improve customer loyalty)
- Make sure your headline is relevant to the product.
- Use specific numbers and statistics whenever possible.
- Use keyword phrases that readers are likely to search for.
- Use incentive phrases to encourage people to read more.
- Keep it short and to the point.
- Make sure the headlines are consistent with the body copy.
- Test different headlines to see which ones are most effective.
Good content writing skills are often displayed in an interesting story in the mundane and everyday life. It’s about taking an ordinary event and showing how it contains the seeds of drama, conflict, and resolution within it.
Great writers can do this by using language to create a vivid picture in the reader’s mind, mining their own experiences for material, and looking at the world in new and unusual ways.
They are constantly looking for the surprising, intriguing, and engaging story hiding in plain sight.
The next time you’re at your desk to write, ask yourself: what is the most interesting story I can tell here? What are the unique insights I can offer? How can I use language to create a vivid picture in the reader’s mind?