Think about this carefully, you might come up with something really fun and creative! 3. Adjust the channel Your customer journey is probably already Kenya Phone Number List describes very clearly which channels your B2B target group uses to view new content. Normally you might use channels like LinkedIn or a newsletter to share your content. But you should also change this in the summer period.
Work That year and still
If your target audience is on vacation, they may choose not to read their mail or scroll through LinkedIn. But maybe they are on other platforms such as YouTube, Instagram, or Facebook. That’s why it’s also important not to ignore other channels for the rest of the year and still use them, even if they don’t normally have your focus.
Outside the summer period, this does not have to be as intensive as your usual channels, but in the summer you can use them more intensively than before and move your content there. Therefore, make sure that your B2B target group is already following your company on these channels before the summer period arrives.