Of data although only 22 percent of that information. Called big data is useful according to internationalist. It is expected that by 2020 there will be more than. 44 trillion gigabytes of data although only 22 percent of that information. Called big data is useful so it is expected that within 5 years. Big data will exceed 37 percent worldwide according to data from. The consulting firm idc. Related notes: know the advantages of big data. This trend is becoming increasingly essential for companies.  The consumer’s profile their needs tastes etc. For this reason access to large volumes of data becomes. Essential to interpret user behavior and thus offer products. And/or services completely. Focused on their demands and desires.

The Fear That Internet Users Have About Their Private Data

Persists since the use that brands give to that information is not. Known for sure This is where three main factors that internet users fear arise. 1. Improper use of information skepticism is more common among. Older adults as millennials trust the age of technology even though privacy. And data protection can be affected if it falls into. The Guatemala B2b List wrong hands 2. Cyber crime there is so much personal information found online. And so detailed that online thefts are the order of the day. A professional hacker or an unethical company.

3. Espionage Having Total and Absolute Control of a User Is Much

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More accessible today, knowing their current location, their address and status at all times makes people very afraid of what could happen, even in a reality outside the web. . In short, everything translates into privacy, users do not feel comfortable with how public their “private” life can become. However, this trend will continue to rise, because for brands this type of information can make a difference and grant competitive advantages. Therefore, the culture on the use of Big Data must be increasingly confidential and cared for by those who use it.

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