With an emotional spot peru is greeting its rivals. From russia 2018 in group c on social networks. France replied: “It’s a shared honor.” russia 2018. Will be the world cup with digital marketing at its. Highest point most of the brands are accelerating their. Communication strategies and the selections. Are part of that universe in this context. You have to read this particular “dialogue” between the. Twitter profile of the peruvian football. Federation (fpf) and its french counterpart. This tuesday, the fpf published a special spot in which. It combines images of games and actions. From the daily lives of its citizens to “remind” their. Rivals in the world cup (36 years since they participated). In this case he addressed it to france. With a short comment written in french saying: “dear @equipedefrance. It will be an honor to compete against you at the. @fifaworldcup russia we’ve been away. A long time so we’ve put together this. Video so you can remember who we are.”

With the Words “Dear France” Begins the Video That Went Viral

With more than 256 thousand views on Twitter. That is already a fact: it worked. “All this time our people, like our football, have always had to play with the pitch tilted. They fight against adversity and against great rivals”, highlights the message of the Incas. The Lithuania B2b List response from the French Community Manager was immediate. “Dear FPF, it is a shared honor. We are already looking forward to meeting you on the pitch on June 21 during the FIFA World Cup in Russia. See you soon”, was the message left by the French team on the social network.

Peru and France Are Part of Group C of the 2018 Russia World

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Cup along with Denmark and Australia. His match is scheduled for June 21 at 7:00 a.m. in Yekaterinburg. As this Twitter user says, unlike this spot in Argentina, Peru’s advertising “includes female fans and players, a mention of no more femicides, equality and inclusion, and mention of all the beautiful things that bind them to soccer.”

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