Desk with a note out of the office and to the beach 1. Know the behavior of your B2B target group on vacation You probably already know the Jordan Phone Number List behavior of your B2B target group very well. You have probably made a customer journey, and you know exactly at which moment your target group often consumes your content.
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Normally you might publish content in the morning when your target audience is on their way to work, during the lunch break, or maybe after work. But the routine of your target group changes during the summer period. It is therefore very important to have a good idea of the days and times on which you publish your content during this period.
When would be a logical time to share your content? Also read: Avoid a summer slump: 15 ideas for social media content [Infographic] Of course your traffic and interaction will not be as much as before, but of course, you want to attract as many visitors as possible. Otherwise, you will miss opportunities to reach your target audience. And they might even forget you.