To catalyze more social shopping on its platform, pinterest debuted its try . On for home decor tool, which lets users preview furnishings in their home with augmented reality technology. The social media app announced. Using the pinterest lens camera, the tool will let users Belgium Phone Number virtually. Stage their homes with items from retailers such as walmart, west elm, wayfair, crate and barrel, and cb2. The company said it is introducing the feature for u.S. Users on android and ios, and it Belgium Phone Number will make the tool accessible to international users “in the future.” pinterest said that users are five times more likely to buy items featured in try on-enabled pins than standard pins.

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Destination for virtual product testing and social commerce. The company’s internal data suggests that its users, particularly millennial and gen z consumers, Belgium Phone Number are increasingly interested in using the platform for social shopping. Visual searches using the pinterest lens camera increased 126% between q4 2020 and q4 2021, per company figures. Millennial and gen z cosmetic product testing using the try-on for beauty tool increased by 33% and 28%, respectively. “since Belgium Phone Number the pandemic began, we’re seeing more digitally savvy shoppers than ever before, as millions of people now expect virtual and mobile options to try before they buy, see personalized recommendations and gather information as part of their decision making process.

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Across pinterest every day, which is why we’re continuing to advance technologies like ar try on and make pinterest a full funnel shopping destination that takes people  Belgium Phone Number from inspiration to purchase anywhere in the app.” for the past several years, retailers like macy’s, wayfair, target, amazon and ikea have been experimenting with ar and vr tools to let shoppers visualize furniture in their homes before purchase. Online platforms, including pinterest, have added furniture,

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