How do you measure the ROPO effect? A completely logical follow-up question base on the above would be can offline. Conversion be relat to a prior online visit to the website ? As already indicat. Certain elements on the website can be seen as soft conversion. store locator For example, using the store locator. You can register its use as an event or goal in Google Analytics. It gives valuable insight into how often this happens and shows a clear intent that the visitor may want to view or purchase this product in one of your stores. Click & Collect What would be an even stronger conversion point is. That the visitor can reserve the product directly in the store if it is in stock. This type of conversion is even closer to the actual purchase. Google store visits Of course.

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This means that you can see what led to this store visit at the campaign or keyword level. Through the WiFi signal in stores, GPS location data and search behavior in the search engine, Google is able to measure store visits after seeing an advertisement. Before Google can measure this, you must meet a few criteria. You must Azerbaijan Phone Number of course have physical locations, you need sufficient volume in impressions and clicks, a Google My Business is linked, stores have their own My Business account and location extensions must be linked to campaigns. E-mail Email can provide interesting insights regarding the relationship online compared to offline. Suppose someone buys a product in your store, you could choose, for example, to send the receipt digitally to an e-mail address.

Innovative Solutions

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Talk to your customer One of the great advantages of a physical store is that you can talk to your customer. Register in your POS system how and why people have come to the store. talk to your customer What opportunities does the ROPO effect offer? As mentioned earlier in my article, it would be a shame if you only judge online campaigns on online results. For example, test to increase the amount of (purchased) traffic for certain products. What happens to the sales in the store next? Do you also see an increase there? Then that probably says something about your online efforts. Embrace online In principle I understand that if you have physical stores. Are also dependent on them, you are skeptical about online shopping.

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