Start with a simple design The email marketing design stage is where too many potentially successful marketers stray from the proverbial track. Of course, you want something that fits your brand Germany WhatsApp Number List looks appealing. Getting into the design, however, is tricky. If you have a drag-and-drop email platform, you can put together a simple, attractive design. Otherwise, you’re looking at custom coding or incorporating pre-designed graphics. Getting into this deeper design means more money and more potential for technical issues. Remember, no one will open your email to see colors and design elements.

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Email Marketing Strategy – Creating a Lead Magnet A lead magnet is a hook for capturing email addresses – because people usually don’t offer them without any promise in return. For a product-based ecommerce Germany WhatsApp Number List lead magnets is simple. A simple discount code or pre-sale offer on a high-demand product is a great place to start. Service-based businesses need to be more creative. Consider offering ebooks, courses, or toll-free advice calls. The goal is to provide something of value without spending too much time or money.

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Your calculations may change once you start working. Map your funnel If you haven’t articulated your sales funnel, now is a great time to start. Your funnel categorizes the five stages of the customer journey, Germany WhatsApp Number List Interest Evaluation and Decision Buy Reserve Knowing where your existing contacts are in the funnel will help you focus on the low-hanging fruit when executing your strategy. Keeping the entire funnel in mind will also help drive your campaign, so you can determine which processes to incorporate to drive people through the funnel.