Facebook is a real option for brands and media without an advertising budget. Since the cost of distributing an idea is inversely proportional. To the interest it generates in people face book is a real option for brands. And media without an advertising budget since the cost of distributing. An idea is inversely proportional to the interest it generates in people. It is true that face book makes organic distribution less and less effective. And competition for content is fierce; however, when there is strategic and creative capacity. There is no better medium than social simply in terms of penetration. Facebook is still the best option what determines its effectiveness as a marketing tool. Is the strategic and creative level one of the things that. I would change about face book is messenger for mobiles. It has become very annoying for the consumer. As a professional in the industry.

I Consider That There Is a Commercial Abuse the Reality Is That

The content of most brands is boring and not very relevant to the consumer, there are few interactions — likes, shares and comments.For this reason the change in the Facebook algorithm forces brands to invest in content sponsored. The Israel B2b List solution for brands is to have Consumer Centric thinking and save resources. The reality is that there are not many options to Facebook. If we talk specifically about advertising, then DSPs and Programmatic Advertising are interesting. If it is about Content Marketing it is more complex. In general.

I Think That Brands Should Think Less About Contact Points and

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More about ideas and how they should live in the contact points that are most in tune with the target. The medium is still good, it is only important to understand that it has been transformed. Mario Nissan is the current CIO of the digital agency Flock and former CEO of temple.com. I would change about face book is messenger for mobiles. It has become very annoying for the consumer. As a professional in the industry.

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