All users who have Apple Mail Privacy Protection turned on have an open rate of 100% because Apple downloads all open pixels. The actual open rate of the receiver cannot be determin. The result: the open rate is no longer reliable. This approach Czech Republic Phone Number List by Apple has an effect on the open rate and the functioning of real-time content.

The email is downloaded Hear Again

In its entirety by Apple when it is sent, and Apple caches these images. Without exceptions for a minimum of 48 hours. As a result, real-time content, which normally refreshes with every open, is not changed. Also read: Privacy settings Apple iOS 15: good for the user, the challenge for marketer What is the real impact?

Czech Republic Phone Number List
Czech Republic Phone Number List

This announcement from Apple has caused quite a stir in the email industry. But let’s face it, this change only impacts Apple users using the Apple Mail app from iOS 15, iPad 15 & macOS Monterey. Does the recipient have an iPhone, iPad, or Macbook, but is using a different mail app? Then the Mail Privacy Protection has no influence. The same is of course true for other mail apps, such as Gmail or Outlook.


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