The entertainment industry is one of the most profitable in the world, largely due to its wide spectrum of expression, of which concerts are one of the favorites of millions of people. One of the events that has gained the most relevance in recent years is the Corona Capital. We know that events or event marketing are one of the resources in the marketing industry that, if executed properly, can help position a brand, product or service, as well as deepen the bond with the public. In this regard, a recent study carried out by the Event Marketing Institute reveals that 89 percent of companies that implement event marketing strategies do so to increase their profits, while 86 percent bet on these developments to boost brand awareness. And, if we talk about the Mexican context, the Corona.

Capital Is One of Those That Has Earned a Place Among the Best

Music and art festivals that take place in the country. In fact, it is among the five festivals with the highest ticket revenue worldwide with more than 151,000 tickets sold in 2017, behind historical ones such as Coachella Valley Music and Arts Festival, or great proposals such as Outside Lands and Electric Daisy Carnival, but surpassing others with a long history such as Lollapalooza and the Buy Nepal Whatsapp Numbers Pinkpop Festival. This places Corona Capital as one of the most attractive festivals for brands and, of course, for audiences.

Proof of This Is That Every Year the Launch of the Official

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Poster is positioned as a trend. And this year is no exception. This afternoon the organizers presented. The official poster for Corona Capital 2018 through. Cocial networks but this time they opted for. Storytelling to create a video with which they. Were showing each of the bands and artists that. Will be presented on the next 17 and November 18 at turn 4 of the Autodromo de los Hermanos Rodríguez.

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